Beauty Experrts Predicts Blue-Toned Beauty Looks Won’t Stop In 2025
From cooking and interior design to fashion and beauty looks, when the team behind this online vision board offers a look at burgeoning trends, we’re all ears. Of course, the rise of new fashions may mean a sad farewell to old ones, but for fans of blue-toned beauty looks, it looks like 2025 isn’t the end of the road. Rather, the new year can breathe new life into these aquatic hues.
The blue beauty is ready to expand her reign. Each year, the Predicts Report analyzes trends in platform search data to predict which trends will continue to grow in the new year. For 2025, the report uses data collected from September 2021 to August 2024, uncovering search terms that have been gaining traction to enjoy major momentum in the coming months.
This year, blue beauty tops the report’s list of beauty predictions. “Aquamarine makeup is back and bolder than ever. By 2025, Gen Z and Millennials will find new ways to incorporate this ’60s staple into their modern beauty routines,” the report states. Backing up this bold claim, Pinterest released search data showing some rising stars in the blue beauty niche.
Blue Beauty Insights
Let’s break it down: How and why do experts think blue beauty is the trend to beat for 2025? The report cites search analytics showing rising interest in several related keywords. Searches for “blue eyeshadow aesthetic” are up 65%. Similarly, people are looking for inspiration for “light blue prom makeup” with a 70% increase and “aquamarine makeup look” with a 100% increase.
Pinterest also highlights an 85% increase in searches for “blue quince makeup” — and we’re not talking about the fruit. “Quince” is short for quinceañera, the Latin American tradition of honoring a young girl on her 15th birthday. These parties tend to be lavish, with the birthday girl often sporting a glamorous, princess-style look. It’s a once-in-a-lifetime event and the right makeup is key, so it’s telling that blue beauty styles are gaining traction in this niche.
Suffice it to say, blue makeup shades represent a major factor in trendsetters’ continued interest in blue beauty. But this current fad isn’t solely about makeup. Other popular beauty segments, like manicures, are also seeing a surge in blue-centric search terms. Specifically, Pinterest reports that interest in “fun blue nails” has seen a massive 260% increase. So if you’re hoping to keep blue hues in your style rotation — from icy eyeshadows to vibrant blue nail polishes — there’s clearly a place for cool tones in your 2025 beauty regimen.
Embracing blue beauty in your looks for 2025
Wondering how to continue your favorite blue beauty looks into the new year? According to report, it seems the stage is set for some cool-toned, inspiring makeup looks. For example, Y2K lovers can get more mileage out of the extra-bold blueberry lip trend, while all mermaidcore fans will get another chance to recreate the dreamy ocean-shaped eye trend. And if you prefer a more understated take on the blue trend, why not try the subtle shimmer of ethereal blue highlighter?
If manicures are more your area of interest, there are plenty of unique ways to incorporate blue themes into your nail art, too. For a demure take on the look, keep it classy with Tiffany blue nails, add a pop of pastel blue with an on-trend blueberry milk manicure, or rock an organic, stone-inspired manicure with blue agate-inspired nails. Or, for a more vivid and eye-catching nail design, opt for the lively cobalt blue nails that were so popular during 2024. After all, if data is to be believed, these blue shades still have a lot to show us throughout 2025.